Anheuser Busch
about
The Trade Marketing Group is “the below-the-line marketing team” servicing the Brewers Collective–the craft business unit of Anheuser-Busch. The group focused on niche brands in need of a strategic creative & marketing push notably during the Covid-19 pandemic to build up venue attendence.
Role
Art Director & Designer
deliverables
Art Direction
Logo
Ilustration
Challenge
Develop polished creative assets within a fast moving environment with limited resources and constantly evolving business goals.
Thinking
The creative for these projects had no clear project briefs to jump start the creative process requiring quick and creative thinking to solve design problems.
The Work
IPA & Hop guide
Design and illustration of the IPA and Hop guide for the Brewer's Collective, an educational guide on the beverage making process.
We're Open
Sales and marketing campaign poster template and graphics created for the Brewer's Collective to help beverage account holders relaunch post pandemic.
priority account plaques
Plaque concepts designed for Brewer's Collective priority accounts to thank them for their business partnership.
I partner with brands of all sizes, from emerging startups to established companies to create thoughtful and impactful design.